Ocean Finance are to begin innovative marketing campaigns, to persuade more customers to enter debt consolidation programmes.
The group will launch new technology which sends specific adverts to online users by recognising the websites they've visited already.
A spokesman for the group explained the technology: "The campaign consists of a number of offers and propositions for loans and mortgages. PositiveFeedback will be used to calculate which offer and creative will work best for each viewer, serving them with the most relevant banner in real-time."